East River Ferry // Twitter Competition

This is an ad campaign run for the East River Ferry in association with the L magazine. The core concept was direct people to tweet about their pleasant experiences on the East River Ferry, #saveferries. The art ran in print, online, and on banners across the New York based ferry. The response was enormously successful, at boosting recognition for the brand. And the person with the most inspiring tweet received a full year of free rides.

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